var ArticleMainPageLinks; var ArticleTitles; var ArticleTagLines; var ArticleHeadLines; var ArticleDescriptions; var ArticleLeftThumbnails; var ArticleRightThumbnails; var ArticleBrochures; var ArticleSummaries; var Articles; ArticleMainPageLinks = new Array(); ArticleTitles = new Array(); ArticleTagLines = new Array(); ArticleHeadLines = new Array(); ArticleDescriptions = new Array(); ArticleLeftThumbnails = new Array(); ArticleRightThumbnails = new Array(); ArticleBrochures = new Array(); ArticleSummaries = new Array(); Articles = new Array(); //Insert Article Names and Summaries below ArticleMainPageLinks[0] = "Brand Busters: 7 Common Mistakes Marketers Make"; ArticleTitles[0] = "New Book!"; ArticleTagLines[0] = "Do you know the 7 common marketing mistakes?
Do you know how to avoid them?"; ArticleHeadLines[0] = "Do you know the 7 common marketing mistakes? Do you know how to avoid them?"; ArticleDescriptions[0] = "Brand Busters is 5MetaCom CEO Chris Wirthwein’s latest book. To learn more about it, see the information panel at right."; ArticleLeftThumbnails[0] = "Assets/Images/BrandBusters_LS2.jpg"; ArticleRightThumbnails[0] = "Assets/Images/BrandBusters_RS.jpg"; ArticleBrochures[0] = "Assets/Images/BrandBusters_Main2.jpg"; ArticleSummaries[0] = "No matter how good a marketer is, it’s easy to slide into behaviors that ultimately destroy the effectiveness of their brands in the marketplace. Every day, without knowing it, marketers of all kinds make the same seven common mistakes..."; Articles[0] = "Brand Busters: 7 Common Mistakes Marketers Make
Lessons from the world of technical and scientific products

No matter how good a marketer is, it’s easy to slide into behaviors that ultimately destroy the effectiveness of their brands in the marketplace. Every day, without knowing it, marketers of all kinds make the same common mistakes.

In the best case, the mistake goes unnoticed. The marketing fails to connect and so the audience moves on. In the worst case, just one of these common mistakes can destroy a product or financially ruin an entire industry for decades to come. (See Chapter 6 for this shocking, true-life example.)

In Brand Busters, 5MetaCom CEO Chris Wirthwein shares with readers his 20+ years of marketing experience as he identifies the seven most common mistakes made by marketers of technical and scientific products:Best of all, the book provides readers with, sound, yet surprisingly easy-to-apply advice on how to avoid them.

Al Ries, author of marketing classics Positioning: the Battle for Your Mind and Origin of Brands has this to say about Brand Busters:

" + String.fromCharCode(34) + "You learn more from your mistakes than your successes and Chris Wirthwein’s new book is proof of this philosophy. Interesting, well written and loaded with good ideas that will keep you on track. " + String.fromCharCode(34) + "
Brand Buster Links:
Table of Contents
Book synopsis
Book excerpt: Chapter 6
What they're saying
Book press release
Author bio
Buy the book
     Amazon
     PMP Books"; ArticleMainPageLinks[1] = "Building Better Brands"; ArticleTitles[1] = "5MetaCom News"; ArticleTagLines[1] = "5MetaCom Outlines an Effective Branding Philosophy and a Five Step Branding Process"; ArticleHeadLines[1] = "5MetaCom Outlines an Effective Branding Philosophy and a Five Step Branding Process"; ArticleDescriptions[1] = "This literature piece details a branding philosophy and process you can use for improving your brand."; ArticleLeftThumbnails[1] = "Assets/Images/LeftThumbnail-BetterBrands.jpg"; ArticleRightThumbnails[1] = "Assets/Images/RightThumbnail-BetterBrands.jpg"; ArticleBrochures[1] = "Assets/Images/Brochure-BetterBrands.jpg"; ArticleSummaries[1] = "How do you create a great brand? There are nearly as many theories as there are marketing advisors. 5MetaCom has outlined a branding philosophy and a branding process to guide you to a powerful brand."; Articles[1] = "Your brand is not just a logo, not just a name; it's an idea that exists in the minds of your audience. Building better brands involves a process of finding, developing and nurturing this idea - then replicating and delivering it so your audience gets a clear, favorable impression every time.

Do you ever worry about making a mistake with your brand? In this piece, 5MetaCom identifies three near fatal branding mistakes you should avoid.

Click Here to view the complete .pdf document explaining a branding philosophy and branding process you can put to work to build a better brand for your product."; ArticleMainPageLinks[2] = "Making Marketing Dollars Work Harder"; ArticleTitles[2] = "5MetaCom News"; ArticleTagLines[2] = "5MetaCom Creates The Marketing Wedge to Better Deploy Marketing Resources"; ArticleHeadLines[2] = "5MetaCom Creates The Marketing Wedge to Better Deploy Marketing Resources"; ArticleDescriptions[2] = "This literature piece introduces a conceptual tool, the Marketing Wedge, to help you strategically allocate your marketing dollars."; ArticleLeftThumbnails[2] = "Assets/Images/LeftThumbnail-Wedge.jpg"; ArticleRightThumbnails[2] = "Assets/Images/RightThumbnail-Wedge.jpg"; ArticleBrochures[2] = "Assets/Images/Brochure-Wedge.jpg"; ArticleSummaries[2] = "The key to branding power comes from building an effective marketing " + String.fromCharCode(34) + "wedge" + String.fromCharCode(34) + ": a tool to drive your brand into the market. The Marketing Wedge is a conceptual tool to better deploy your marketing resources. Think of your brand as a wedge..."; Articles[2] = "The key to branding power comes from building an effective marketing " + String.fromCharCode(34) + "wedge" + String.fromCharCode(34) + ": a tool to drive your brand into the market. The Marketing Wedge is 5MetaCom's conceptual tool to better deploy marketing resources.

Think of your brand as a wedge... a tool to drive your brand into the market. Any wedge - an axe, for example - has two attributes which make it work: an edge and the mass. Initial penetration requires a sharp edge. Propelling the edge deeper requires mass, or weight, behind the edge.

The marketing wedge works on the same principle. Positioning, strategy, message development and creative execution make the edge sharp. Once you have a sharp edge, mass gives the wedge power and momentum. Mass in the marketing wedge equates to frequency and consistency.

But wait there's more to it than that. Click Here to view the complete .pdf document explaining 5MetaCom's marketing wedge and how you can use it with your brand."; ArticleMainPageLinks[3] = "Internet Brand www.icorn.com"; ArticleTitles[3] = "5MetaCom News"; ArticleTagLines[3] = "Creating a Brand for the Internet: www.icorn.com"; ArticleHeadLines[3] = "Creating a Brand for the Internet: www.icorn.com"; ArticleDescriptions[3] = "Internet brand icorn.com, a groundbreaking new way to buy seed corn."; ArticleLeftThumbnails[3] = "Assets/Images/LeftThumbnail-icorn.gif"; ArticleRightThumbnails[3] = "Assets/Images/RightThumbnail-icorn.gif"; ArticleBrochures[3] = "Assets/Images/Brochure-icorn.gif"; ArticleSummaries[3] = "Creating a Brand for the Internet: www.icorn.com. When three experienced agribusiness professionals developed a groundbreaking new way to buy seed corn, they looked to 5MetaCom for marketing guidance. The result was icorn.com, the first internet-only seed corn company."; Articles[3] = "When three experienced agribusiness professionals developed a groundbreaking new way to buy seed corn, they looked to 5MetaCom for marketing guidance. The result was icorn.com, the first internet-only seed corn company, offering corn growers the best of everything in seed corn.

Because icorn.com is an e-commerce company, its goal is to offer corn growers convenience, information and service they won’t find anywhere else. Exclusive features developed for www.icorn.com include:

Working closely with icorn.com management, 5MetaCom provided a wide variety of services to help brand and launch the innovative new company, including:

Before the site launched on October 15, 2000, 5MetaCom developed and implemented an integrated marketing communications plan. Radio and print advertising and direct mail campaigns in targeted markets helped spread the word about this one-of-a-kind new website.

Positive results emerged quickly. In the first 10 days www.icorn.com was active, it received nearly 1,400 visits from more than 600 unique visitors. More than 2/3 of these guests were reaching the site for the first time. Response at trade shows has also been strong.

With icorn.com, 5MetaCom demonstrates the three pillars for a successful e-commerce presence:
  1. Building traffic
  2. Creating compelling content
  3. Closing the sale
With its experienced management team and groundbreaking business strategy, icorn.com is clearly on a path to virtually unlimited growth.

Visit www.icorn.com" ArticleMainPageLinks[4] = "Sales and Marketing: Is There a Difference?"; ArticleTitles[4] = "5MetaCom News"; ArticleTagLines[4] = "In This Two Part Article 5MetaCom CEO, Chris Wirthwein, answers the question: \"Sales and Marketing: Is There a Difference?\""; ArticleHeadLines[4] = "In This Two Part Article 5MetaCom CEO, Chris Wirthwein, answers the question: \"Sales and Marketing: Is There a Difference?\""; ArticleDescriptions[4] = "A two part article series featured in Income Insights discusses the differences between sales and marketing."; ArticleLeftThumbnails[4] = "Assets/Images/LeftThumbnail-SalesAndMarketing.jpg"; ArticleRightThumbnails[4] = "Assets/Images/RightThumbnail-SalesAndMarketing.jpg"; ArticleBrochures[4] = "Assets/Images/SalesAndMarketingArtciles.jpg"; ArticleSummaries[4] = "Sales and Marketing: Is There a Difference? Guest author Chris Wirthwein, CEO of 5MetaCom, answers this question in a two part series featured in the Income Insights newsletter from Caskey Achievement Strategies. Plus, Chris gives a few tips on using this knowledge to your advantage."; Articles[4] = "Sales and Marketing: Is There a Difference? Guest author Chris Wirthwein, CEO of 5MetaCom, answers this question in a two part series featured in the Income Insights newsletter from Caskey Achievement Strategies.

In part one of the series Chris takes a look at what distinguishes marketing from sales. Chris describes four fundamental differences in how marketing and sales differ. Click Here to view a .pdf of part one of the article series.

In part two of the series Chris explains why you should care about the differences and how to use this knowledge to your advantage. Click Here to view part two of the article series."; ArticleMainPageLinks[5] = "Using Twitter in business marketing"; ArticleTitles[5] = "5MetaCom News"; ArticleTagLines[5] = "Using Twitter in business marketing"; ArticleHeadLines[5] = "Using Twitter in business marketing"; ArticleDescriptions[5] = "You can now follow 5MetaCom on Twitter @5MetaCom. We are tweeting (or 'micro-blogging') regularly with marketing news"; ArticleLeftThumbnails[5] = "Assets/Images/5MetaCom Twitter.jpg"; ArticleRightThumbnails[5] = "Assets/Images/5MetaCom Twitter.jpg"; ArticleBrochures[5] = "Assets/Images/5MetaCom Twitter.jpg"; ArticleSummaries[5] = "New to the world of Twitter? We’ve included informational resources on the social-networking phenomenon..."; Articles[5] = "Do you tweet?

If so, you can now follow 5MetaCom on Twitter @5MetaCom. We are tweeting (or “micro-blogging”) regularly with updates, news and tips on marketing.

If you’re new to the world of Twitter, we’ve included some resources below on the social-networking phenomenon that allows users to send 140-character updates to “followers” in real time. For more information on Twitter and how your company may benefit from it, visit the sites below, or go to our Twitter page: www.twitter.com/5metacom.

Four steps for getting more out of Twitter

Twitter helps Dell rake in sales

Five use cases to leverage Twitter for your business

Nine ways to use Twitter

Twitter business still up for grabs

How Twitter will change the way we live

The future of Twitter

Chk it out: Execs use Twitter for biz

Men tend to follow men on Twitter, while women remain choosy"; // End Article Information // Do not Edit anything below this point function preloadArticleRightThumbnails() { MM_preloadImages(ArticleRightThumbnails); } function writeArticleMainPageLinks() { for (lngCounter=0; lngCounter < ArticleMainPageLinks.length; lngCounter++) { document.write(' ' + ArticleMainPageLinks[lngCounter] + '
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