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A Different Way To Look At Marketing And Sales

In theory, they’re simple ideas. If your products were easier to sell, you’d sell more. If your products were easier to buy, your prospects and customers would buy more.

All well and good, you might say, for mass market consumer retail products, like toothpaste and gasoline. But not so easy when you’re selling technical and scientific products.

Sometimes, it may seem as if 'easy to buy and sell' and 'technical and scientific products' are parallel paths. As if they simply don’t intersect at all. Your products are complex. Your customers are demanding. The answers aren’t easy.

But it’s possible to find the intersection. It starts with asking the right questions...

Are Your Products Easy To Buy And Sell?

Ask yourself these questions:

1. Are you frustrated because your products don’t get appropriate credit in the marketplace for the benefits they offer? Are you under price pressure because customers and prospects under-value your products?

2. Do you see opportunities to gain understanding, influence, awareness, sales and market share slipping away?

3. Do you question why your marketing strategies and communications tactics are what they are? In other words, are you often unsure of why you’re doing what you’re doing?

4. Are your sales and marketing organizations on different paths? Do they appear to be working toward different goals?

In the end, it all comes down to the place we began: making your products easier to buy and sell. If you’re not satisfied with your answer to even one of these questions, perhaps it’s time you tried something different.

Maybe We Should Talk

We’re 5MetaCom. And we’re one of the Midwest’s leading advertising agencies for technical and scientific products.

We got where we are today by developing an approach that is both philosophically and practically different from that of other agencies. We’ve created methods of business analysis, strategic planning, message development, and tactical execution that cut through the blather of technical and scientific jargon and helpus create clear communication plans that simply work.

If you’re not satisfied with how easy your products are to buy and sell, call us. We can spend a little time discussing your vision, the trends and challenges in your industry, and your current marketing and sales strategies. We can also show you how our approach to communications for technical and scientific products has helped other companies like yours.

Maybe we can help you, too. Maybe we can’t. It won’t cost you much more than a phone call and a few minutes of your time to find out.

Call us today at 317.580-7540. And let’s talk about how, together, we can make your product easier to buy and easier to sell."; Why5MCMainPageLinks[1] = "What Are Technical & Scientific Products?"; Why5MCTitles[1] = "Why 5MetaCom?"; Why5MCTagLines[1] = "What Are Technical & Scientific Products?"; Why5MCRightThumbnails[1] = "Assets/Images/RightThumbnail-TechRegProd.gif"; Why5MCSummaries[1] = "What Are Technical & Scientific Products?  At 5MetaCom, we define technical products and scientific products as “products in which science, technology or engineering plays a key role in marketing...”"; Why5MCs[1] = "At 5MetaCom, we define technical products and scientific products as “products in which science, technology or engineering plays a key role in marketing.” Areas in which we excel include:
  • Advanced manufacturing
  • Advanced materials & components
  • Agricultural products
  • Animal health and nutrition
  • Biotechnology and genetics
  • Chemicals
  • Coatings
  • Communications technologies
  • Consumer electronics
  • Health care
  • Industrial components
  • Life sciences
  • Medical devices
  • Medical diagnostics
  • Pharmaceuticals
  • Software
  • Transportation
  • Utilities /li>
Contact us for details."; Why5MCMainPageLinks[2] = "Who Is 5MetaCom?"; Why5MCTitles[2] = "Why 5MetaCom?"; Why5MCTagLines[2] = "Who Is 5MetaCom?"; Why5MCRightThumbnails[2] = "Assets/Images/RightThumbnail-Who.gif"; Why5MCSummaries[2] = "Who is 5MetaCom?  Founded in 1977, 5MetaCom is not a trendy “dot com company” or technical writing service, but a full-service marketing communications firm devoted exclusively to technical and scientific products..."; Why5MCs[2] = "Founded in 1977, 5MetaCom is not a trendy “dot com company” or technical writing service, but a full-service marketing communications firm devoted exclusively to technical and scientific products. We’ve created an approach to communications expressly for organizations with a specialized message for a professional audience. And, unlike most of the ad agencies you run into, we’re not just biding our time until the running shoe account comes along. We’re committed to our work. We like it. We’re good at it. And we prove it day after day, in everything from simple ads and mailers to multi-year integrated campaigns."; Why5MCMainPageLinks[3] = "What Does Our Name Mean?"; Why5MCTitles[3] = "Why 5MetaCom?"; Why5MCTagLines[3] = "What Does 5MetaCom Mean?"; Why5MCRightThumbnails[3] = "Assets/Images/RightThumbnail-5MCMean.gif"; Why5MCSummaries[3] = "What Does Our Name Mean?  After considering more than 100 names, we identified one that is unique, memorable and gives us an opportunity to tell our story -- the story of an agency with a successful track record that spans more than two decades..."; Why5MCs[3] = "After considering more than 100 names, we identified one that is unique, memorable and gives us an opportunity to tell our story -- the story of an agency with a successful track record that spans more than two decades.

5MetaCom, which we believe is distinctive and provocative, is comprised of three distinct elements, each an integral part of our business philosophy.

The \"5\" represents the five components of the proprietary system we use to produce predictable output for our clients.

The prefix \"Meta\" means going beyond or transcending, and that's our business focus: to offer more than creative concepts, copy and design.

\"Com\" represents the full range of communication services we provide."; Why5MCMainPageLinks[4] = "MetaProcess: Why It Enhances Efficiency"; Why5MCTitles[4] = "Why 5MetaCom?"; Why5MCTagLines[4] = "MetaProcess: Why It Enhances Efficiency"; Why5MCRightThumbnails[4] = "Assets/Images/RightThumbnail-creative.gif"; Why5MCSummaries[4] = "More Than Just Creative.  5MetaCom’s MetaProcess enhances control, efficiency. You expect creative work from an ad agency. But if you also expect efficient operations, detailed project information and consistent results, you should know about 5MetaCom’s MetaProcess system..."; Why5MCs[4] = "

More Than Just Creative

5MetaCom’s MetaProcess enhances control, efficiency

You expect creative work from an ad agency. But if you also expect efficient operations, detailed project information and consistent results, you should know about 5MetaCom’s MetaProcess system.

MetaProcess is 5MetaCom’s proprietary operational system that directs virtually all our administrative and operational tasks. It steers projects through a proven, standard process that gives us more time to focus on activities that bring value to our clients. From single assignments to multi-year campaigns, the MetaProcess system keeps projects on track.

An enterprise-wide system

The MetaProcess system is not simply a tracking program, but a comprehensive business structure that guides how we work and ensures that clients receive high-quality, customized service. An integral part of the 5MetaCom environment, MetaProcess encompasses six major components:

Proven procedures that deliver consistent results. Over the span of more than two decades, 5MetaCom has developed and refined a series of business procedures that allow us to work efficiently. Whether we’re starting a new project, routing copies for approval, filing a completed job in our archives or simply faxing you a project update, each step is handled methodically.

Trained, experienced staff who use the system to work with maximum efficiency. Our employees understand the value and benefits of our unique system, and contribute to its effectiveness through conscientious teamwork. Clients and employees alike benefit from the MetaProcess system. For example, when employees are unexpectedly out of the office, the MetaProcess system allows us to easily locate projects, determine their status and assign a “pinch hitter” if necessary to ensure timely completion.

Proprietary information management software, called MetaSystem, that records and manages project data, costs and budgets, tracks purchasing activities and task assignments while monitoring the status of each project. Unlike off-the-shelf applications, our system is fully integrated with our operational methods. The system was designed and written by 5MetaCom, giving us the ability to tailor the system to satisfy unique client needs. MetaProcess gives timely, up-to-date information and maintains a complete, detailed database history of every project. It also allows us to produce accurate, in-depth financial reports that can be customized for your specific needs.

Comprehensive archive systems that provide “corporate memory.” 5MetaCom retains materials related to projects and can access them easily. Our archives and sample files provide the mechanism for retrieving information and materials from previous campaigns and projects. The centralized MetaProcess filing/archiving approach minimizes the impact of client or agency personnel changes. Furthermore, it eliminates the chaos often found when individuals maintain their own personal “systems” for filing corporate information.

A custom computer network that integrates employees with the system and each other, creating an efficient workflow. From traffic stations with bar code readers, to PC and Macintosh systems and extensive on-site and off-site backup archives, our network is a critical tool for meeting client needs – from the simplest to the most demanding.

Detailed project control forms that ensure consistency. 5MetaCom has developed a series of control forms as counterparts to our proven procedures. These forms provide a consistent, concrete means to communicate accurate, detailed information in a defined structure.

Putting it all together…

The six major components of our MetaProcess combine to produce a comprehensive business system that incorporates:Through our MetaProcess, 5MetaCom works efficiently and effectively to meet our client’s needs, ensuring that they receive customized service and quality work that’s more than just creative.

Let us customize our MetaProcess for you

If you’d like us to use specific forms or procedures designated by your company, MetaProcess has the flexibility to accommodate you. We develop customized systems for our clients. We can even customize MetaProcess to accommodate unique billing and reporting needs.

5MetaCom’s MetaProcess is more than just a project management scheme. It’s our systematic business structure of proven methods that lets us focus on your needs and provide the customized service you want.

Finally, Financial Reporting for the Rest of Us

Let us customize our MetaProcess for you

If you find ad agency financial reports and invoices confusing, you’re not alone. In a recent survey of 300 CEOs, marketing and product managers nationwide, most said their agency invoices were timely. But…It doesn’t have to be this way.

5MetaCom speaks your language

5MetaCom offers sophisticated financial reporting services through our proprietary financial reporting system. We can prepare clear, easy-to-read summaries customized to meet your needs. Our system, designed and operated by an experienced financial professional, can be programmed to:

Accountability for non-accountants

Research shows that budget control is the primary concern of CEOs. 5MetaCom budget reporting can provide the details you need to easily track costs and quickly answer tough questions from the CEO or CFO. And because our summaries are tailored to fit your specific situation, you won’t need an accountant to interpret them.

For a modest set-up and maintenance fee, customized summaries from 5MetaCom:

5MetaCom financial summaries – Accurate data that:

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