Glossary: G
- gatefold
- A multi-page advertisement or brochure spread created by folding a double-sized page (or pages). These extended pages fold out, much like opening a gate, to reveal the entire advertisement or spread.
- GIF
- The CompuServe Graphics Interchange Format, commonly used to display color images on the internet. The GIF format uses a "lossless" compression equation to reduce file size without losing any image information. Typically used for line art or logos, where any information loss would be noticeable.
- gross (rate)
- The maximum rate charged by media, including commissions and excluding any discounts; the sum total before any deductions.
- guerrilla marketing
- Unconventional marketing intended to get maximum results from minimal resources.
