Glossary: I
- Illustrator®/illustrator
- A graphics software design program by Adobe. Also a professional graphic artist who creates images to convey a message.
- imaging
- Electronic alteration of a photo/illustration, including retouching, adjustments in color and the removal of unwanted objects (such as shadows) or the addition of elements (such as product logos).
- impressions
- Also called a page view, an impression is a single display of a particular ad on a web page. Some search engine fees are based on the number of impressions served, though the majority are based on the number of clicks (pay-per-click).
- incentive site
- A website that gives some kind of reward for visitors who click on a link, fill out a form, etc.
- InDesign®
- A page-layout program by Adobe. Graphic designers use InDesign to electronically manipulate text and graphics.
- indexability
- Also known as crawlability and spiderability, indexability refers to the potential of a website or its contents to be crawled or "indexed" by a search engine. If a site is not "indexable," or if a site has reduced indexability, it has difficulties getting included in web search results.
- indicia
- Mailing permit information that is preprinted on envelopes, BRCs, etc.
- infomercial
- The use of a program-length time period to advertise products and services. This approach often includes a direct response offer to sell the advertised items directly to the public.
- insert
- A stand-alone printed piece that is placed or bound into a publication.
- insertion
- General media term that refers to the item to be published (such as an advertisement) or broadcast (radio or television spot).
- insertion order
- Written contract/notification for an ad placement, which includes dates of publication/broadcast, length, location, size, color and cost.
- intellectual property
- Abstract forms of "property" such as patents, copyrights and trademarks—distinct from the concrete form of real property.
- internet
- General term used to describe a global network of computers used to transmit information. The most familiar aspect of the internet is the World Wide Web, which consists of various interlinked websites.
- intranet
- Intranets are private networks, usually maintained by corporations for internal communications, which use internet—usually web—protocols, software and servers.
- IP address
- Internet protocol address. Every system connected to the internet has a unique IP address, which consists of a number in the format of A.B.C.D where each of the four sections is a decimal number from 0 to 255. Most people use domain names instead and the resolution between domain names and IP addresses is handled by the network and the domain name servers.
- ISP (internet service provider)
- A business that provides access to the internet. Its services are available to either individuals or companies and include a
dial-in interface with the internet, software supply and often website and intranet design.
