Our Work: Campaign Development

Thermafiber™

Thermafiber, a major manufacturer of mineral wool insulation, needed a way to call attention to how their one-of-a-kind services differentiated them from the competition. Because their insulation is used primarily in commercial construction, it's easy for it to be commoditized or become valued by price alone. They needed a message to bring to market that would distance them from their competitors.

The answer was Thermafiber Insolutions™, a campaign showcasing the unique Thermafiber approach that makes purchasing and installing their insulation hassle-free, on time and on budget. The campaign included print ads, case study brochures and a redesign of www.thermafiber.com.

As a result, Thermafiber was able to expand on their industry-leading position within the high-rise insulation market. The campaign successfully spread the word that Thermafiber delivers more than just insulation…they deliver hassle-free solutions.