Tools: Marketing Insights

Marketing Insights

Our Marketing Insights detailers spotlight what we believe to be important and relevant marketing findings backed by research. These pieces also offer insights into applying this thinking to what you do.

Accentuate the Negative

Ad Exposure and Recognition

Ad Likeability

Ads with Stopping Power

Awareness through Message Frequency

Banner Blindness

Brand Awareness Preference Model

Click Fraud

Combine Personal Selling and Print Ads for Greater ROI

Consumer Behavior Study

Customer Retention

Do Incentives Deliver Desirable Customers

Familiarity Breeds Liking

Gain Advantage in Down Markets

Hiring Superstars

How Customers Think

In-depth Interviews

Link between Brand Awareness and Brand Preference

Norm of Reciprocity

Optimum Communications Mix

Optimum
Cost-Per-Reader

Post Advertisement Attitudes

Power of Marketing Words

Price Too High

Print Readership Myths

Psychology of Gains and Losses

Six Dimensions of Persuasion

Smart Incentives

Sparking Curiosity

Spread of Viral Marketing

Truth Effect Study

Viral Marketing Tactics

Wants vs. Needs